How much does a website cost in 2026?

The question comes up all the time: "How much does a website cost?" The real answer: it depends. But "it depends" without numbers helps no one. Here's what actually drives price up (or down) in 2026, and concrete benchmarks to decide without getting burned.

What you're actually paying for

A website isn't "pages." It's time: understanding your offer, writing a clear message, designing a journey, connecting the right tools, testing on mobile, launching, training you. The fuzzier the project, the more it costs. The tighter the scope, the more predictable the price.

Three line items show up almost every time: conception (message + structure + design), build (the site that works), and everything around it (domain, hosting, appointment or payment tools). "All-inclusive" packages that skip these details often catch up later.

Realistic ranges in 2026

DIY builder (template + your time): often €0 to a few dozen euros per month, plus hours. Cheap in money. Expensive in evenings and back-and-forth.

Custom homepage, delivered turnkey: around €400 to €700 with a freelancer or a small, transparent shop. At Syntra: €490 for an inquiry-focused page.

Brochure site (multiple pages, original design, launch): often €800 to €2,500 depending on volume and level of support. At Syntra: €890 for a scoped brochure site.

Site with online sales (cart, secure payment, testing): expect one tier up. At Syntra: €1,390 when we add Stripe or Shopify behind your design — no generic store.

Traditional agency or very large custom project: €3,000 to €15,000 and up. Useful sometimes. Rarely necessary for a freelancer or SMB that mainly wants more inquiries.

What drives the bill up

Too many goals on one page. Missing or contradictory copy. Ten rounds of design. A full store when a Buy button would have been enough. Animations everywhere. A vague brief ("make something modern").

What lowers cost without sacrificing results: a clear offer, one primary action, simple proof (even modest), and a package with a stated number of revision rounds.

DIY, freelancer, or agency: how to choose

Do it yourself if you enjoy tinkering, your offer is simple, and you're willing to learn. Delegate if your time earns more elsewhere, or if your current site exists but generates nothing.

The right criterion isn't "cheapest." It's "clearest for my business right now." An excellent page at €490 often beats a €3,000 site with poor scope.

How we price at Syntra

We publish packages because ambiguity wears everyone out. Price follows real work: a simple page stays accessible; connecting payment takes more time (cart, tests, security), so one tier up. No mandatory subscription to "exist." 30% to start, 70% on approval, stated timelines, one contact.

Unsure between a page, brochure site, and online sales? A 20-minute call is often enough to decide. We look at your offer, your clients, and tell you honestly what's enough — without inflating the quote.